The localized shortcut file wil be displayed in English name after being moved from the Start menu to a different folder
In a non-English Windows 7 or Windows Vista system, if we move a shortcut file with a localized file name from the Start menu to desktop, the name of shortcut will be displayed in English after being moved.
For example, if we drag and drop the “??” shortcut to the desktop in a Simplified Chinese Windows system, it will be displayed as “Command Prompt” rather than the localized name, “??”.
For more information on this issue, including potential causes, workarounds, and resolutions, see: Microsoft KB Article KB2003891.